SMACK is a hybrid skincare and cosmetics brand, redefining men's grooming by using the proven techniques and innovations that have shaped women's beauty products for decades.

SMACK products enhance appearance by filling in wrinkles, concealing spots, correcting skin tone, and adding natural color.


Science-backed formulas without endocrine disruptors, packed with SPF, vitamins, and minerals offer daily protection to keep skin healthy and vibrant.
" After years of working in an industry where your skin has to be flawless to succeed, I've learned exactly what it takes to look and feel the best. Traveling constantly for work, I realized that great skin isn't about complicated routines ... it's about a few key ingredients that work anywhere, anytime.

That's why I created
SMACK: straightforward,
effective skincare that you can apply in seconds and be ready for anything
, whether it's climbing a mountain in Nepal or stepping into a shoot in Paris. ''
Jordan Barett
Founder